Video content is expected to make up 82% of all online traffic this year. There’s no doubt that video is one of the best types of marketing for any brand.
If you want to get ahead of the competition, you need to get creative with your marketing efforts.
You don’t have to be a billion-dollar corporation to make the most of video content. You just have to know what the top video marketing trends are.
We’ve got you covered. Keep reading, and you’ll find out what trends you need to add to your marketing arsenal in 2022.
1. Short Videos
Ever since TikTok became one of the top social media networks, short video content has gained importance. If Instagram is your primary video channel, Reels are an important part of your video strategy.
YouTube is getting in the game with Shorts. Facebook has Reels and LinkedIn is said to focus on short-form video content as well.
What are short-form videos? These are videos that are less than three minutes long. The timeframe varies between social media channels.
Brands can use short-form videos to show a product in action, explain a new concept, or share a quick tip.
2. Live Videos
Live streaming took off during the pandemic as it replaced live meetings and events. Fitness instructors used live streaming to keep people fit during lockdowns. Event planners used live streaming to replicate events.
This is among the video marketing trends that started during the pandemic and will continue into 2022. People love to interact with those they see as thought leaders and influencers.
It’s easy to incorporate live streaming into your video marketing strategy. Use a tool like StreamYard or Melon to stream content to Facebook, YouTube, Twitch, and LinkedIn at once.
What kind of content works for live streaming? Try a live Q&A, webinars, product demonstrations, or promote a blog post.
3. Animated Explainer Videos
Animated explainer videos are short videos that explain a brand’s story or give a product demonstration. If you find it hard to explain to people why your product or service is amazing, an explainer video will help.
These videos distill complex information into something that’s easy for anyone to understand. They’re memorable and they make an impact.
Brands like Mint, Google, and AT&T use explainer videos for their content. It’s a trend that will stick around in 2022.
4. Video Marketing and SEO
Two of the top search engines are Google and YouTube. They’re owned by the same company.
Leverage your video content into a powerful way to boost your SEO. Start by doing keyword research for topics people research on both Google and YouTube.
These are content ideas for video. You’ll never run out of video ideas with this method.
Use video content to get backlinks to your site. You can transcribe your video and turn it into a blog post. Start an outreach campaign to websites in your niche to link to your content.
Research sites to target by using a domain authority checker. This lets you narrow down high-quality backlinks with high domain authority.
5. Video Marketing for Shopping
Another video marketing trend that’s from the pandemic relates to how people shop. People used online shopping in droves, and that continued in 2021 and will continue in 2022.
What’s changing is how brands are using innovative marketing content to get the attention of online consumers. Instead of looking at pictures of a product, they’re creating a video experience of the product.
You see this in real estate. People shopping for homes are able to get a 360-degree experience of a home. This type of experience is extended to everyday products.
Instagram and Facebook offer shoppable videos, where you can create a video with a link to purchase the product.
6. Smartphone Studio
Have you ever looked at video marketing content and wondered how much it cost to produce the video? Some creators spend thousands on studio equipment.
They buy professional-grade cameras, lights, audio, and switches. The good news is that you don’t need all of that.
You just need to use your smartphone. Most people consume video content on tablets or phones. The type of content they consume is changing, too.
They watch short-form videos and stories. These video formats use a 9:16 aspect ratio, which is the same aspect ratio as your smartphone.
Record video content on your phone and edit it using video editing apps like InShot or iMovie. Get an inexpensive ring light and a good microphone that plugs into your phone.
7. Videos Without Sound
People tend to watch videos on Facebook without sound. That’s because they’re on social media to kill time.
This is one of the video marketing trends that will continue into 2022. Video marketers will adapt by creating videos with captions and graphics.
Captions are a must if you’re doing a talking-head video. If you’re using video to tell a story, you can use graphics to move the story forward.
Add a music track for those viewing the video with sound.
8. User Generated Content
Do you struggle to come up with content ideas on your own? You can crowdsource your content by asking your audience to create content for you.
It’s possible to get a few influencers to start a user-generated content campaign around a hashtag or contest. If you have a retail location, ask users to take a quick video and share them using a specific hashtag.
Your business can also benefit from video testimonials that you can share on your website and other social media channels.
User-generated content builds trust quickly and people see it as more authentic than traditional branded content.
The Top Video Marketing Trends to Create Killer Content
Smart marketing requires innovation. You can leverage some of these video marketing trends to create a killer marketing campaign.
Integrate live streaming, short videos, and SEO to expand your reach, grow your brand, and generate revenue. You’ll be well ahead of the rest of the Digital marketing industry.
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